Wouldn’t it be nice? Milestones in Google Analytics

Here’s my problem: I have to remember the date I made a change on a website if I want to do a simple before and after comparison in Google Analytics.

Google Analytics graph

Something happened on March 17, but you’d never know it by looking at Google Analytics.

What if Google Analytics let you place a simple marker on your timeline to help you remember events? It needn’t be any more complex than the dividend marker or news flags used to denote important events in Google Finance:

Google Finance dividend flag Google Finance news flags

Two types of milestones in Google Finance.

A simple visual indication is all the work required of a Google Analytics milestone. I can manipulate the date ranges and data views as needed, on my own—no “milestone comparer” or “milestone manager” functionality necessary.

From Design Observer: “Matt Soar: Fail Again, Fail Better”

It seems the topic of failure is coming up a lot lately in the design blogs I read. Perhaps we’re all collectively dreading our Q1 reviews.

Lame joking aside, this passage resonates right now as Maggie and I are building up her bookbinding empire, which is arguably a design process within a business context. As we experiment with different ideas, layouts, or plans, we’re “recognizing accidents” all over the place as a result of our past experiences. I never thought of it in those terms until today.

Nancy Skolos remembers that one of her teachers used to say, “A good failure is worth a lot of mediocre successes.” To varying degrees, we carry this sensibility through into professional practice. For example, Jonathan Hoefler says, “Increasingly I think about the work that I do not so much as a directed effort, but as the ability to recognize accidents and interpret them productively. Even failures have their place, since without them there’s no progress: anything that’s truly ‘experimental’ has to run the risk of failure.”

Design Observer: writings about design & culture

on attending SXSW as a nobody :: Just Add Social

Fellow Fitster Noor is blogging her experience at SXSW Interactive. She has an insightful post up describing her first impressions as a conference “nobody.”

Today marked my third day at SXSW and it has been a really bizarre experience. There are times when I feel like I’ve been swallowed whole into the tubes of the interwebs. I keep seeing “famous” people walking around and all I can think, “OMG! IT’S [INSERT A-LIST BLOGGER/INTERNET FAMOUS PERSON] FROM [BLOG/URL]! OMG!” I keep imagining these people walking around with their URL and Technorati rank floating above their heads (sort of like the Sims). All the while, I couldn’t help but feel like I was back in high school again.

I hated high school.

on attending SXSW as a nobody :: Just Add Social

On the purpose of art museum websites

Should an art museum website exist to drive more people to the physical museum? Or should it focus on emulating some of the qualities of the museum experience like exploration, curiosity, research?

I strongly believe the latter, though I understand the reasons why museum sites tend toward the mundane. Of course, my ideal museum website does both: a unique, wonderful experience online that motivates further exploration in the museum itself.

If you’re interested in museum websites, this discussion on MetaFilter (linked below) is worth checking out.

Full disclosure: I often think about art museum websites.

“Websites were a wonderful way around the famous museum swamp.” | MetaFilter

“Santana’s Changeup,” a NY Times infographic

This is the kind of design I wish more newspapers would embrace. The text-graphic combination is a useful format when you need to present complex information. Additionally, you can load this format up with a lot of information without it feeling overwhelming. Unfortunately most newspapers usually opt for the brain numbing USA Today-style “factoids” when they create infographics.

This infographic is notable from an information design perspective, too. It mixes text and graphics seamlessly (ha, seams, get it?) and uses time-shifting, focus, and abstraction to explain why Johan Santana’s changeup is so effective. Try making the same points with just text.

Santana’s Changeup (thumbnail)
03santana_GFX.jpg (JPEG Image, 1125×1149 pixels)

A Guide to Web Typography

Contrast, size, hierarchy, and space – excellent rules of thumb for novices and pros alike.

Let your type breathe. Don’t be afraid to leave blank spaces in your pages. This negative or white space will help focus attention on the text — and it’s the text that speaks loudest, so let it be heard. Next, remember the line-height CSS property; a good rule of thumb is line-spacing that’s at least 140% of your text size.

A Guide to Web Typography | i love typography, the typography blog

Buried Seed Vault Opens in Arctic

A great example of designing for the long now.

The new repository is intended to be an insurance policy for individual countries and also for humanity more generally, should larger-scale disaster strike (anything from pestilence to an asteroid impact).

The Norwegian government put up more than $7 million for construction. The Bill and Melinda Gates Foundation is providing money to help developing countries package and ship seed samples, as part of a broader $30-million project to protect the genetic diversity of the world’s main food crops.

Buried Seed Vault Opens in Arctic – Dot Earth – Climate Change and Sustainability – New York Times Blog

McCain Pour Homme

Hillary and McCain typefaces
This is a really clever way to evaluate whether a typeface suits the task: apply the text and type to a completely different context and see if it feels comfortable.

Ask H&FJ | Hoefler & Frere-Jones

The future is messy, or at least our living room is

Living room of the future

The Campbell-Raws on a typical Saturday afternoon. Image via Boing Boing Gadgets

On weekends, both my lovely and talented wife and I turn our attention to any number of side projects we have cooking (sometimes literally). An ethnographer might more accurately describe “turn our attention to” as “race against the clock to create as much as possible before the Delta Waste Management dump truck arrives outside Sunday evening, makes a lot of noise, and serves as an effective but unceremonious reminder that the weekend is over.”

Anyway, our work is usually focused on the same goal or we have complementary projects going such that we can pretty much stay out of each other’s way. Maggie makes books, I design websites. No problems, even in a tiny Brooklyn apartment, right?

Not so! We often find ourselves competing for computers.

Living room of the present

The Classon Computer Lab. In the foreground, my 12" Powerbook G4. Behind, Maggie sits on an ottoman in front of the TV, which is hooked up to the venerable GRAYBOX, an aging Windows XP computer.

Wait, what? Not only are we not wearing awesome single-piece jumpsuits, there is some sort of technology logjam right in the middle of our living room. Several explanations come to mind:

  • We require more time online than the average couple
  • Our apartment isn’t large enough for two computers and a TV
  • We need at least one larger screen, which rules out a two laptop setup
  • After ten years, we still aren’t very good at sharing

All of those things are undoubtedly true. But I have a hunch that there’s something bigger going on here: some part of that retro vision of the "living room of the future" may be coming to pass after all. Could it be that awesome buzzword from the 90s, convergence?

Of course, convergence in practice is not nearly so neat as we imagined it ten or fifteen years ago when WebTV and online video gave us a brief, misguided vision of a future without television.

We use our TV as an actual TV for about two or three hours a week, usually to watch the Seinfeld rerun at 11. We don’t have cable. We watch a lot of DVDs through a DVD player hooked up to the TV. The Windows computer gives us access to TV shows we’ve downloaded and DRM-laden services like Netflix‘s “watch now,” and the occasional movie rental through Amazon Unbox. It also has a shared iTunes library which we pipe into our stereo. Finally, we use the TV as a web browser when the other has commandeered the PowerBook.

It’s one busy setup! A delicious stew of subscriptions, a la carte content, legally ripped and illegally downloaded content ladled over a five year old computer and small HDTV.

OK, so that wasn’t the best choice of words, but I’m cooking while I write.

This isn’t meant to be some consumerist rant about the lack of cool new devices that solve all my problems; I’m not naive, I don’t expect a single device will set our living room free. But as I watched Maggie sit in front of the TV ordering bookbinding supplies while I sat on the couch resolving a truly annoying problem with Google Apps MX entries, it struck me just how far our living room was from the Walt Disney-esque vision pictured above. The way we work in our apartment is truly comical and yet I can’t help but think that maybe we’re actually doing pretty well in making our technologies sing in tune.

I’ll end this essay with a happily illustrative description of what I’ll do once I’ve published this essay: I’ll put down the laptop, wake up the TV, shut down iTunes (Bob Dylan, Time Out of Mind), switch the input to the Oscars and then fiddle with the stupid HD antenna until it comes in.

Printing from Outlook: odd or even?

Imagine the scenario…

BOSS: Worker, I sent you a very important email. We need to discuss part – but not all – of this email in our 12 pm meeting.
WORKER: Understood. I will print every other page of the email and bring it to our meeting.

…which led to this feature:

Outlook’s odd-even print options

I like this dialog box a lot. By focusing on the scenario of use, Outlook’s design team was able to eliminate unnecessary controls like “Print range.”

Because, after all, no one wants to print only a single page of a 10 mile long email chain.