Category Archives: User Experience

Good service design: Hello Health

I’m devouring any information I can find about Hello Health, which is the first consumer-centered health care service I’ve seen. One of the doctors behind Hello Health has a really illuminating blog post announcing the service and explaining why something like this hasn’t happened before now. Who they’re targeting: Our market is the 47 million [...]

I can has an contexual inquiry? ^_^

Everything you ever wanted to know about contextual inquiry packaged into meme ready sound bites. Bad: Planning a contextual inquiry means to make sure that you can interview with the right users and that they are not entirely negative being interviewed with. In traditional interviews it is sometimes difficult to get interviewees to interview with, [...]

Stats are only useful to the extent that they suggest action

From my Google Reader trends page: See those little trash can icons? When combined with an interesting stat about the clutter level of my subscriptions, the result is a convenient little user experience. So long, Chowhound Outer Boroughs! I’ve had enough of your pizza-debating feed.

Good Lord, United, use language I can understand

EQM/EQS? Could this terminology be less compelling? Instead of trying to convince me to register, why not try to convince me to fly with you? Crazy idea, I know. I don’t spend time dreaming up new ways to earn "double EQS," I spend time trying to figure out which airline can fly me home for [...]