Category Archives: Ephemera

A Brief Message: No Child Left Behind Is Leaving Designers Behind

Dan Saffer wrote a brief message about the negative impact No Child Left Behind will have on the critical thinking skills of future designers. I agree with what he says, but what he describes is is a trend that pre-dates NCLB (though that legislation is a worthy target). What do you think? A Brief Message: [...]

Could interaction designers create a Sullivan nod?

The Sullivan nod is a sales technique used to create a subconscious suggestion to a customer to purchase one particular item out of a list of like items. It is used most frequently by bartenders and waiters when reciting lists of items (such as alcohol or wine) in the hopes of getting the customer to [...]

Keynote Index Fund

Steve Jobs gives a legendary keynote at Macworld SF every January, launching products and giving a state of the union view of things at Apple. I wondered what effect the Jobs keynote had on Apple’s (AAPL) stock price in the short term. What if you invested $10,000 the day before the keynote, then sold at [...]