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Category Archives: Content Strategy

The Billion Dollar Bucket

There was, and still is, a tendency for companies to take what I call the Billion Dollar Bucket approach to building websites. They spend an inordinate amount of time and resources building a gorgeous shell—the bucket—then they fill it with any old crap: old and outdated content, broken links, images and videos that don’t reflect [...]

Posted 24 June 2010 † Matt § ‡ Comments (0) °

A new way of thinking about web design: you are a publisher

Here’s my favorite passage from Kristina Halvorson’s Content Strategy for the Web, a book that has changed the way I think about web design. Emphasis mine; it took real restraint not to emphasize the whole passage. For years, we’ve been spending millions of dollars on strategy and research, user experience design, visual design, and technical [...]

Posted 21 June 2010 † Matt § Books ‡ Comments (0) °