sans comic sans

There was, and still is, a tendency for companies to take what I call the Billion Dollar Bucket approach to building websites. They spend an inordinate amount of time and resources building a gorgeous shell—the bucket—then they fill it with any old crap: old and outdated content, broken links, images and videos that don’t reflect current brand standards, etc.

It’s only been in the last three to five years that people have started to appreciate that what you say or view is as important as how you get to that material.

—“Content Strategy Q&A”