What a great slogan for user research!
Rather, her process was simple enough to resonate with anyone on a Web team. And perhaps more importantly, it would help connect Web teams to other core parts of their organizations who were skeptical of spending even another cent on their web sites.
In the end, using Indi’s process, we were able to convince teams that we weren’t researching all the creativity out of their projects. We were researching the risk out. And no matter how the industry is faring, that’s a story people want to hear.
Taken from Jeffrey Veen’s forward to Indi Young’s new book, Mental Models. I love the cover design.
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