Should an art museum website exist to drive more people to the physical museum? Or should it focus on emulating some of the qualities of the museum experience like exploration, curiosity, research?
I strongly believe the latter, though I understand the reasons why museum sites tend toward the mundane. Of course, my ideal museum website does both: a unique, wonderful experience online that motivates further exploration in the museum itself.
If you’re interested in museum websites, this discussion on MetaFilter (linked below) is worth checking out.
Full disclosure: I often think about art museum websites.
“Websites were a wonderful way around the famous museum swamp.” | MetaFilter
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