Brand Tags asks people to describe a brand with a single word. The results are aggregated, painting a picture of how various brands are perceived.
I was struck by how unaware most people are of some of the most popular internet sites and services. Look for the giant ? symbol:
It’s a great reminder to any web designer that you are not the user, meaning the patterns, conventions, and brands we’re most familiar with online are still foreign to many people, your users included.
(Thanks to Scott for the tip.)
Comments 5
I love that too. A very good reminder …
Posted 19 Jun 2008 at 5:15 pm ¶I had the v. same surprise. I assumed more of a tech-savvy group would be drawn to the site. My favorite reaction was techcrunch because it’s given such weight in a certain community: http://www.brandtags.net/browse.php?id=197.
Posted 19 Jun 2008 at 7:15 pm ¶Thanks for commenting! The TechCrunch page full of ?s was actually the one that made me think to post this entry.
Posted 23 Jun 2008 at 8:22 am ¶I SAW MY NAME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
Posted 07 Oct 2008 at 10:08 pm ¶p.s.
( . Y . )
Posted 07 Oct 2008 at 10:08 pm ¶Post a Comment