A small gripe about Google Analytics

It’s a rainy Monday morning after a long holiday weekend, so I’m crabby.

It’s a small thing, but it bugs me that the colors on the Google Analytics Traffic Sources pie chart aren’t consistent across my different websites. For example, orange refers to direct traffic here:
Google Analytics pie chart (1)

…but when I look at the statistics for a different website, orange can refer to something different (in this case, traffic from search engines):
Google Analytics pie chart (2)

Communicating data at a glance is the primary responsibility of any dashboard. The inconsistent coding of colors on this graph makes me stop my glance and think. This makes me crabby on rainy Monday mornings after a long holiday weekend.

>:(

Comments 1

  1. Derrick wrote:

    Do not question the Google. It does no wrong. Do not question it!

    There is a correlation, although not a very meaningful one, biggest to smallest:

    blue: biggest
    green: middle
    orange: smallest

    Posted 26 Nov 2007 at 12:51 pm

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